News

Social media not taking wind out of email’s sails

October 31, 2011 NRTC News

By Mark Evans,

Special to Globe and Mail Update.

With the rise of social media and text messaging, email is losing its value, cache and utility.

Or so the thinking goes.

But here’s the strange and interesting thing: Despite proclamations that email is dying, the fact is quite the contrary.

In fact, email seems to be getting strong and more embraced even though people are also communicating via social media services such as Facebook, Twitter and LinkedIn.

Five ways to challenge your company's marketing status quo

October 14, 2011 What's New

With Small Business Week coming up, it might be a good time to recognize one of the most exciting aspects of creating a small business: An entrepreneur can choose the direction of a company right from the get-go and doesn’t need to follow the rules dictated by the status quo.
Challenging the status quo can be its own challenge but also very rewarding. There is no reason to do what others do: Using strategies to break the mould and create something innovative captures the true spirit of entrepreneurship.

Canadians get first crack at new Facebook tie-in with Netflix

September 23, 2011 What's New

Facebook unveiled new ways for users to listen to music and watch TV, offering tie-ups with the likes of Spotify and Hulu, as it attempts to make media an integral part of its social networking service.

The features, which Facebook unveiled at its annual f8 developers' conference in San Francisco on Thursday, will vastly expand the types of activities that users of the social networking service can notify their friends about, from the news articles they read to the title of each song they listen to throughout the day.

Fraud Alert: Government bureau acts to shut down phone directory scam

August 23, 2011 NRTC News

The federal government is taking action against five companies, who are accused of deceptive marketing schemes aimed at businesses. The five companies and three individuals under investigation by the Competition Bureau are charged with impersonating Yellow Pages Group, thus deceiving businesses across the country. The Bureau is seeking an injunction to put an immediate end to the deceptive marketing representations, freeze corporate assets for future restitution to victims, and stop the deceptive conduct.